If you have been following my blogs you’d be familiar with my phrase “You have read it, heard it and seen it”… yet if you chose to ignore video marketing, then this blog is for you.
Those business owners (who ignored it) are now realizing the peril they are in. Especially in this Covid 19 ravaged era. This has competitively shaped the Sri Lankan digital marketing landscape. However, it also does not suggest those who bought in the idea of creating videos are enjoying success either. Why? Because they ignored another vital part of video marketing that I have been stressing since the time I started writing these blogs. And what is that cardinal sin? IGNORING YOUTUBE. While many Sri Lankan business owners, marketers have read it, heard it and seen it, when it comes to youtube, they only view it as a platform for entertainment and not as a tool for marketing or selling.
Youtube has been overlooked, under-utilized and almost ignored by the business community in Sri Lanka. While Facebook video has been taken somewhat seriously (due in large part due to the local subscriber base) many businesses/brands have ignored the tremendous marketing value of Youtube.
Given the current situation with Covid 19, the value of youtube (as a marketing/sales platform) is more important to the lifeline of your business than ever before.
If you think getting noticed on Google is important, then consider getting noticed on Youtube – world’s second largest search engine.
Here are the TOP 10 reasons why Youtube marketing Sri Lanka 2022 should be a MUST on your agenda heading forward.
- Tapping into GLOBAL traffic
Whether you are targeting customers around Kandy or Galle, you want to make sure you tap in to EVERY possible resource available. With an expected daily view count expected to exceed 5 billion, Youtube should NOT be ignored in 2022.
- Search Engines LOVE Videos
Putting a video on your website increase the time spent by your visitors (It is irresistible to hit the play button if a video is provided on your landing pages). Watching the video provides a longer exposure, and thus signals search engines that your site has better content. Your website is 53 times* more likely to show up on ranking by providing a video on it. My new website myvideos.lk get a HUGE boost in search rankings because all I do is share embedded Youtube videos.
*Google statistics 2020
- Be FOUND on Google
When your audiences search the internet, Google will also suggest Youtube videos that relate to your search query. That is because Google understand that people would rather watch a video than reading content to inform themselves. Try searching “video marketing Sri Lanka” and you’d notice the top search result for this is a video I did back in 2015 with an aptly suitable title. Your videos could be found the same way. I have been dominating this ranking for over 6 years and the bulk of my clients find me through this video.
- Your videos NEVER out of date
Unlike Facebook twitter or Instagram videos, the content you create NEVER go out of date with Youtube. Searching for information on Facebook, twitter and on Instagram can be a nightmare. Also a post that got you a lot of attention will get pushed down on the timeline. But NEVER with Youtube. Once your videos become a hit they can be easily searched, found, viewed, and interacted. In fact if your video is doing pretty well, then it will be shown as a suggestion when someone watches a similar video. That is the power of Youtube.
- Get READY for social signals
Once your audience start interacting with your videos (views, likes, comments, shares) you will set off your social media campaigns on fire! Google take social signals (traffic generated by social media hubs) seriously. Since Youtube is OWNED by Google, it gives it more priority than any other hub available out there. Have you ever seen Facebook, twitter or Instagram posts being shown when you search Google? Yep, that’s exactly what I mean.
- BOOST Conversions – BOOST Sales
Video can make you some serious money. Adding a video has a better ROI than adding a shopping cart without a video. Regardless of the product, a video can really boost your sales. Just ask the team at Treepodia.com, who compiled some great stats (below) on how video boosted sales.
– Gifts +113%
– Electronics +101%
– Jewelry +85%
– Home & Garden +43%
– Personal Care +14%
- Mobile Users LOVE Videos
90% of mobile users watch online video. From 2018 to 2019 mobile video views grew a staggering 533%. Youtube reported their mobile video views rose more than 100% every year since 2015…. And in 2019 it was a whopping 220%*. What does this all mean? Your (Youtube) video audience keeps getting bigger and bigger every year. So you see why you cannot ignore Youtube any longer?
*Online video marketing statistics 2019
- Video Brings in Favorable ROI
If the above was not enough to get you excited then how about “83% of businesses reported that video provided good return on investment”? Yes, it is agreeable that creating an effective video may get you to dig deep in to your pockets, but it DOES PAY OFF BIG! As technology keeps evolving, so does the ease of using video editing tools. Even your smart phone has access to dozens of video editing apps. Download My e-book on getting started with creating your own videos.
- Video Earns TRUST
Earning the trust of your potential clients and customers is the foundation to building sales. If your marketing campaign does not include the goal of “earning trust”, then how can your business create long term relationships? Often the need to “sell” overpowers “creating trust”, and many businesses avoid creating information that let clients and customers come to them.
- Video Will Be The FUTURE of ALL communications.
If you have not yet made a video call over your phone or participated on a conference call, then you might be in a remote minority. Ask a friend who has not. The future is now. The future is today. So if you plan on ignoring videos, then do so at your own peril.
Video remains the ONLY medium that provides a platform to effectively communicate to your audience. It can create lasting impressions, ignite the right conversation, and inspire your audience to take action. Every social media platform has now embraced video. An effective video can go viral. That means your audience can become your marketing team by sharing your content, and engaging a larger audience… and the best place to get started is Youtube.