There is no denying it: You have heard it. You have read it and you know it (and I keep saying this since 2018). Video was the best and the most effective medium used by global brands in their 2020 (Covid 19 affected) marketing campaigns. Although popular platforms like Facebook, Instagram and twitter saw meteoric rise in 2019, YouTube remained the the leader when it came to video marketing.
While many small business owners reached out to their customer base using tiktok, instagram, facebbok and twitter, YouTube was the most effective medium used by global brands. If you already have a YouTube channel or planning on starting one, here are ten ways to grow your channel for your YouTube Marketing Sri Lanka campaign in 2021.
1. Build Videos Around a Single Keyword Phrase.
This is the BEST way to build traffic to your channel. So before you get started think about what keyword phrase you want people to find your videos/channel. For an example if your channel is about “Sri Lanka food”, and you want people to find you using those keywords then use it on your video channel and video titles.
Below image: For the search term “sri Lankan food”, youtube listed the channels that has the keyword phrase as the first and second channels.
2. Put the year of your video in your video title.
If you find the competition tough to rank your video(s) within the chosen keyword phrase, another way to have people find your video(s) is to include the year when the video was made. For an example… If you create a video in the first six months (January-June) of a year, then include that year in the video title. Why? Because certain searches are made with reference to the current year. So for example if someone is searching “sri Lankan food” with relevance to the current year, they may search youtube as “sri Lankan food 2020”. This way you can assure that your video will rank higher, when including the year the video was made. If you create your video within the last few months of that year then include the next year for better results. Below is an example of a youtube search for “sri Lankan food 2020”. While no one thought of including the year, the number one search result did include “some” of the keyword phrase “sri Lankan 2020” and the potato curry was used as a reference to food. The search result from 2019 was also relevant in the search result. This is WHY you must include the year of the video.
3. Entertainment, Education, Inspiration.
The effectiveness of your YouTube Channel will depend on the percentage of viewers watching your videos till completion. If your viewers are turned off by your content then they are not going to hand around till the end. The success of your videos relies on three things: Entertainment, Education and Inspiration. If your videos don’t deliver any of the above three traits, that means you need to start planning on how to make your future videos engaging.
4. Naming Playlists
YouTube playlists gives your channel to nestle videos that are similar to one another in a long list. So… if your channel is about Sri Lanka food, and you have videos relating to breakfast, lunch and dinner – then nestle those videos in appropriate playlists. And use words that hype up your playlist, like “Awesome Sri Lankan Breakfast Ideas” or “Spice up your sri Lankan lunch with these menu items”
5. Engage Your Audience
Quality social content always has its rewards. YouTube is a social network just like Facebook and YouTube rewards channels with great engagement – likes, dislikes, shares, overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. So make it a point to ask users to comment on your videos or put out a text message (at the end of the video) and try to respond to every comment you receive and end it with a question (so they will respond back). This is a key point in building awareness to your channel.
6. Get Your Channel Branded
Remember everything that is communicated over the internet has a value (or not). If your intent is to entertain, educate and inspire, then what you communicate has value. Turn that value to a brand… yes I am talking about branding your YouTube channel. If your have rich, engaging and valuable content it is important to brand it visually. That means to give striking cover images, bios, video thumbnails, custom URLs (links back to your website for further inquiries), promotions, etc. If great content is generated, your audience will have a natural curiosity to find the source of their inspiration, entertainment or education. Do not deny them this.
7. Personalize Your Channel
A touch of personal branding works wonders in any medium of communication. In fact it is a “must have” on any visual communications, you plan on doing in 2021. Putting your face in front of the camera has reaped great results for bloggers, vloggers, fitness, success and life coaches, entrepreneurs or anyone with an ideology who wants to connect with his or her base. This does not mean that “every” video needs to see your beautiful face, but every video should have a personalized message from you. Even if you don’t want to appear in front of a camera, you should at least try to put an image of your face either on your videos or on your cover image. This build trust, and helps to create feelings.
8. Personalized Thumbnails
DO NOT rely on the automated thumbnails generated by you tube. You MUST create your own. Here is another place to put your face in your videos. You can also add in text to elaborate more on the content of your video. Again… you don’t have to do this on “every” video thumbnail, and a personalized thumbnail don’t mean you “must” put your image. Personalize the thumbnail to suit the video. Derrel Eves has a great YouTube channel that I personally follow. His videos are all about on how to become a successful YouTuber. I am sharing a few of his personalized thumbnails below just to give you an idea.
9. Uploading Frequency
Making just one video (or several) is not a strategy to build up a YouTube channel. I agree, committing to do more videos do sound intimidating at first, but to grow an audience, you must plan on doing at least a video a week. Consistency is of utmost importance to grow your channel, because once you build up an audience, they will expect to see more content. Creating more videos also suggest to YouTube that your channel is active and YouTube will give your videos more prominence over other videos that has similar content.
10. be Yourself – Originality Counts.
What works for others may not work for you. Trying to emulate others (of the same niche) is no guarantee of the success they enjoy. Be true to yourself. Be creative. Break barriers and have lofty expectations. Nothing is ever achieved without enthusiasm. As you keep making videos, keep your creativity open and look for new ways to improve your videos. YouTube is the BEST medium to communicate with video. In 2021, you should plan to make at least 10-12 videos for YouTube Marketing Sri Lanka 2021 campaign..
So there you go… Hope you find this article insightful and I hope it will help you build a successful YouTube community. Good luck – Vijith