Video Marketing Sri Lanka 2022 – Thanks to the major developments of simple video editing software and the evolution of social media, video marketing has evolved so much over the last decade that it is no longer reserved for companies with big budgets. Today small business owners have jumped in to the foray to dominate their local business competition. Studio quality videos are made possible by experienced free lancers, providing competitive rates on platforms like Fiverr.
The internet is littered with video marketing stats that all point to the same thing: video is the future of marketing. If you are reading this blog in Sri Lanka, then we will be examining what is video marketing sri lanka 2022 is? and why you should be considering it?
What is video marketing sri Lanka 2022? Why do it?
More and more people are comfortable watching a video than reading lengthy text. Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day. Google research shows that 6 out of 10 people would rather watch online videos than television. YouTube states that its users view more than 1 billion hours of video each day on the platform.
To meet this growing demand, Facebook, Instagram, Twitter, and LinkedIn have all become ‘video first’ and created new video-friendly placements like ‘live’ broadcasting, and ‘stories’. Today the popularity of video-based platforms like YouTube, Snapchat, and Tik Tok have exploded and become staples of online video consumption.
If you are a business owner not already on the video marketing bandwagon, then don’t worry. This article aims to get the ground breaking for you to enter the foray (just like your local competition have done). It may look like a huge challenge but don’t worry, this blog will guide you on getting started.
- Setting Up Your Video Marketing Goals
The first step of your first video campaign, like any marketing campaign, is to decide on your goals and targets. Why are you making your campaign and how will you measure success?
Download My Video Marketing Strategy Guide, and you will learn how to get started by simply owning a smart phone with a decent camera. Once you get acclimated with this simple to understand guide, you will be ready to go to Part II, where we will discuss the strategy to put forward for you to yield results in 2022.
- What is Video Marketing and Why Do It?
Just because everybody is doing it, there is no law that you should be doing it… But not when it comes down to video marketing in 2022. You have already missed the early start, but it is not too late. But you must also know what video marketing is and how global brands are using it to leverage marketing, sales and global reach. Before you dive into the specifics, Download my Future Video Marketing Strategy Guide. Once you acclimated with this check the below itinerary to get started.
- Getting Started
2022 is already here! With the Covid 19 landscape dominating every aspect of our lives, we are entering a brand new phase. For small business owners (and major brands) staying afloat is not going to be easy. If you are to dominate the marketing landscape in 2022 (believe it or not) video marketing is going to be the one that will save you and keep your business afloat.
If you have never created video content, getting started would be tough… In my last two blog posts I specifically went through a checklist on getting started. You can start your 2022 Video Marketing Strategy and once done plan for the future in the next episode of Getting Started in 2022 and beyond.
- Measuring Your Return in Investment
Regardless of your goal, it is important to always layout your targets first, then track your success as you go. A data-led approach like this will help you iterate quickly and double down on what works, and steer away from what doesn’t work.
But one thing most business owners don’t know is the fact that, a video marketing strategy that performed well for one business may not necessarily perform well for another. Therefore it is imperative that you have a mechanism to measure video marketing ROI to strengthen the future communications of any business.
- The Importance Of Getting In and Getting Noticed on Youtube
If you have been following my blogs you’d be familiar with my phrase “You have read it, heard it and seen it… yet you continue to ignore video marketing”. Those business owners (who ignored it) are now realizing the peril they are in. That does not mean those who bought in the idea of creating videos are enjoying success either. Why? Because they ignored another vital part of video marketing that I have been stressing since the time I started writing these blogs. And that is? YOUTUBE. While many business owners, marketers have read it, heard it and seen it, when it comes to youtube, they only view it as a platform for entertainment and not as a tool for marketing or selling.
- Partner With Those Who You Can Trust
As a business owner and a marketer you should be mindful as to not get “baited” to believing what everyone say over the internet. Everyone claims to have the miracle cure for ailing illnesses, the perfect diet for weight loss, the success for wealth generation and proven formulas for intenet/online marketing. Those who make guarantees often proclaim self-awarded titles such as “consultant”, “specialist”, “expert” or “strategist”. They also guarantee success, results, revenue through industry secrets, and proven formulas to struggling business owners. This type of self-glorification is commonplace in today’s internet based marketing landscape. Therefore it is vital that you partner with those who you can trust… This is Where We Come In.