– By Karthik Reddy
Social media is now the place for the promotion of your brand, product or business. If you are a small-to-medium sized business who has not yet got an active and engaging presence on social media, you need to get one sorted as soon as possible!
Social media and social commerce have the potential to be truly revolutionary and beneficial for brands and companies across all industries. Facebook, Twitter, Instagram and other social media sites have a massive impact on conversion rates and can drive up sales for both physical stores and internet based stores. There is nothing to stop a potential customer seeing a product on your Facebook page and then paying a visit to you in person to buy it. The eCommerce giant Ebay, for example, has already jumped on the social commerce bandwagon by partnering with Facebook and making their products available via the Facebook eBay app, greatly enhancing their availability and therefore their sales.
Most brands now have an online presence, and all those who do are capitalizing on the benefits of social commerce. Consumers are now using social media more than ever to stay up to date with their favorite brands and the latest trends, developments and offers that they have.
As a matter of fact, some consumers now use social media exclusively for shopping purposes and use it as their primary means of following and engaging with their favorite brands, because they are able to see, shop and buy all in one place. Advertising your brand’s latest deals, offers and new products on social media is a sure-fire way to increase your sales, it is a full proof method.
Thanks to social media and our reliance on being digitally connected, the way we now shop and engage with brands has changed. Social media platforms are now a powerful tool for marketing your products and they enable brands to present their image to the target market exactly how they want to.
Want to learn more about social commerce? Check out our infographic below, that will explain explain what is social commerce.