So, You want to give it a shot at doing your own video marketing Campaign?
I don’t blame you. More and more business owners and entrepreneurs (armed with a smart phone) have tried going solo with their video marketing campaigns. While most do it because it seems easy and straightforward, those who succeed at it are the one’s who do it with a plan.
Take a look (below) at what HubSpot published on video marketing this year. For more in-depth stats on video marketing click here.
500 million people watching facebook videos every day is a staggering number, while 10 billion people watch them on snapchat. That is a statistic you as a business owner cannot ignore. Doing so will be at your own peril.
It is no surprise that video content is the easiest to consume due to it’s entertainment, educational and inspirational qualities. This is why video remains the number one medium to convert visitors to customers. This is the reason why most think creating great video content is easy. And if you are a business owner who wants to go solo with your video marketing campaign, understand this simple fact: If you don’t know what you are doing, video marketing can become the hardest content to create.
Having great video content is a guaranteed way to ensure to maximize your reach to your audience. So if you are an entrepreneur or a business owner in Sri Lanka, ready to take on the brave new world of video marketing, and want to do it yourself, here are 7 tips, used by many successful global brands, that you could do on your own:
1. Make a plan (and track it)
I agree that no one like to be told to create a “plan” when giving tips to succeed. Anything without proper planning is doomed to fail. Same applies when planning a video marketing campaign. But consider this… Anyone who had ever succeeded in the business world, didn’t accomplish great success without planning. Also… how can you measure growth without a plan? And even if you didn’t achieve growth, you can learn what went wrong when you have a plan.
OK, let me summarize what a video marketing plan could include. Is your goal for doing a campaign is to get more subscribers? Increase traffic to your website? As long as your plan is realistic, you can measure or track your progress. Even if you achieve your goal or not, you will have valuable data by the end of your campaign which will teach you two things:
(1) Finding out “what worked” and repeating or improving it for the future.
(2) Finding out “what did not work” and to avoid it in the future.
Here are 10 Ways to grow your youtube channel
2. Go With What Works BEST!
Before you start whipping out your phone/camera you need to know one important fact: What style of videos should you be making? There are three styles of videos widely accepted:
(1) Educational Videos: Types of videos built around learning. This could be about your products or services offered, but without directly talking about them. Instead you can make people learn by showing how their lifestyles can significantly change or influence by using them.
(2) Educational Videos: These videos can create striking visuals, and awe inspiring moments. These videos have a motivational quality to it that can fire people up.
(3) Entertaining Videos: These are the type of videos that you try to use humor to get a laugh out of those who watch your videos.
Whichever type you choose, your video content (at the end of the video) should create intrigue to your viewers that leaves them want to fight out more. So what is the best type of video to create? This you will have to discover as you go along, and as you start making progress.
Five do it yourself ideas for video marketing beginners
3. Start Creating
Now that we got the planning part out of the way, it is time to dive in to the fun part: creating videos. Creating a video might sound easy when you filmed a group of friends at a party or when you took some nice footage on your last vacation. Creating content for a brand or a business requires much more work. But don’t get intimidated. Here is a secret I will let you in on: “your first video is supposed to be your worst”. It certainly was for me. In fact, now when looking back, my first five videos deserved that title.
So stop stressing out going through every detail. We are NOT aiming for perfection here, instead we want to simply get STARTED.
The aim here should be to create your first video and waiting for feedback. It is that simple. Your video marketing campaign will get better with time. But for now, concentrate on getting more content out there and improving upon the feedback you get. If you still think that you need professional help, Click Here to find out how we can help you out.
4. Make Your Videos Found
The videos you create are for people to notice your business or your brand. Let me be clear if your audience can’t find your videos, then no matter how great content you put out, it will be of no use. That is downright scary right? If you are new to creating web content and have no idea what SEO (Search Engine Optimization) is, then you need to download my e-book on SEO for Videos. This will give you an in-depth knowledge about how to get your videos noticed on the internet. Please do not get discouraged… you will learn this easy way of incorporating keywords to your video titles, descriptions, tags (and in some cases meta data). Think of it as learning how to use facebook for a first time user. It is so simple if you invest the time to understand it.
5. Team Up With Influencers
You don’t need celebrity endorsements (If there is a way then go for it). The world’s leading brands often get celebrity endorsements (at a price) but most global brands adopt a strategy you can incorporate on your videos.
Social media has changed the landscape in how we connect with people. That is true when it comes to business. Teaming up with internet influencers (consider them as minor internet celebrities) can be beneficial for both you and them. You may not be able to connect right away but as you starte putting up quality content and people start to see that you have a “plan” and a “strategy” in how you present your material, you will be noticed as an influencer down the road. If you are new to this, then check out these 9 ways to get your videos noticed on facebook OR these 3 trends to notice when getting started.
Don’t stress out if the last two tips are too complicated to grasp. Stop at tip 3 and start creating content, and discover tip 4 and tip 5 as you progress. If you are an entrepreneur or a business owner in Sri Lanka, and reading this article in 2020, you should also check out these 10 predictions I made about video marketing sri lanka. Good luck!