So Here is the second part of the two blog posts I promised. If you missed out the last one (part 1) Click Here to read all about it.
Sri Lankans are already looking ahead to the future. In my last post I argued that traditional marketing still works and will continue to work in Sri Lanka. While complying with traditional advertising, we also must understand that consumers are more likely to engage marketing methods that are entertaining, educational and inspiring. The ONLY medium out there that can accomplish this (for now) is video.
In this blog I will elaborate further on the Marketing aspects I touched in the earlier post, But I will concentrate on video marketing and why video marketing Sri Lanka 2019 should be the focus of every business owner who wants to get noticed in 2019 (and beyond).
– In 2015 everyone was talking about how video will become The Next Big Thing (TNBT).
– In 2016 everyone was talking about how companies used Youtube video marketing.
– In 2017 everyone saw how the top brands dominated Facebook video marketing.
So how did the first half of 2018 shape up for Sri Lankan business community? Although not the revolution I thought it would be, a lot of people noticed how video marketing can get brands noticed, businesses remembered and entertain an audience.
Here are three reasons why you should NOT ignore video marketing in 2019.
1. Search Engines LOVE! Videos
Putting a video on your website increase the time spent by visitors (It is irresistible to hit the play button if a video is provided on your landing pages). Watching a video provides a longer exposure, and signals search engines that your site has better content. Your website is 53 times* more likely to show up on ranking by providing a video on it.
Better yet embed a youtube video for maximum effect. So next time make sure to upload a video on youtube, and then embed it on your website. Also… make sure to give SEO rich titles and descriptions to your videos. Make sure to put a link back to your website as the next step after watching the video.
*Online video marketing statistics 2017
2. Mobile Users LOVE! Videos
90% of mobile users watch online video. From 2015 to 2016 mobile video views grew a staggering 233%. Youtube reports mobile video views will rise more than 100% every year since 2015. What does this all mean? Your video audience keeps getting bigger and bigger every year. So you see why you cannot ignore video any longer?
*Online video marketing statistics 2017
3. Everyone LOVE! Video
Video marketing is the best medium to generate great results. Video is loved by everyone. It has become more and more affordable and its’ use is becoming widespread. Videos allow you to entertain, educate and in spire your audience. It has an unparalleled advantage over other mediums of marketing and it will be the ONLY tool you need in the future to survive in your marketplace in Sri Lanka. Hope this article video marketing Sri Lanka 2019 was helpful. Good luck – Vijith
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