The success of any marketing campaign relies on creating rich, valuable, and engaging content. Video marketing is no different. Most Sri Lankan business owners think that they need to reserve big budgets to create videos. It is true if you want to consult reputed agencies who work with corporate clients. If you are a small business owner, and if you think you cannot afford to create videos, here are 5 ways to get started without even spending a rupee.
If you have not created any videos as part of your marketing campaigns then you should ready yourself to be part of it. You need to understand that your target audience is now relying on online video to inform themselves. This is why you have to become ultra-creative in figuring out how to reach your audience with video. Creating creative content is never an easy task. It is a process. The first and foremost important thing is to get started. Second is to keep doing it (all the while improving your video content). These five do it yourself ideas are simple enough to kick start your video marketing sri lanka 2019 campaign.
1. Become your own brand ambassador
As the business/brand owner it is your responsibility to make your audience understand what your business/brand/idea. There is no one better to do this than the top man or woman of any organization or business. Steve Jobs, Oprah Winfrey, Richard Bronson are people associated closely with their brands. While they built up credibility for themselves by becoming the face of their brand, it dramatically helped raise their brand status. So plan to appear in many videos as you can (even as part of the cast) and rehearse yourself to getting better with each video you create.
- Repurpose written content and present them in short videos.
- Share your company goals, vision, and future outlook.
- Create a story on how you got started and your business roots.
- Create holiday messages, Christmas greetings, and well wishes to the new year.
2. Create Staff Testimonials
This is by far the best way to broadcast about your business culture to your audience. When your audiences see what a fun place you have for your employees, it builds credibility, and trust. The video does not have to be self-promotion, instead focus on introducing your staff, where they are from, what they do for fun, their families, their ambitions, etc. This will also create a great atmosphere in yoir office as your staff will share the video with friends, and it will possibly have a viral quality to it.
3. Make Important Announcements
Communicating regularly on social media is a MUST for any business. With more people preferring to watch a video than reading content, why not make your announcements via video? A video has a higher engagement potential in the likes of view, likes, comments and most importantly shares. Here are a few suggestions:
- Share a new feature, a new product/service/brand.
- Announce special offers, discounts and promotions.
4. Share Your Thoughts on Leadership.
You are a business owner. You are someone who is taken seriously in your local community. You create employment. You are an entrepreneur. Therefore people will look up to you and take your advice on leadership more seriously. Take your own experience, on how you got started, how you had to fight adversity and bring your business to where it is today. Talk about your industry. Talk about statistics, and talk about what is important to your local community.
5. Build trust with customer testimonials
Who is the next best person after you to become your business/brand ambassador? Presenting video testimonials from those who have done business with you, and those who love doing business with you is irresistible to anyone who wants to do business with you in the future. This is a fact! There is no other better way to promote yourself than by your fans. So next time you meet with a client or a customer, just whip out your phone and ask them their experience doing business with you. Oh! Yeah and record it on video.
These five tips are very easily within your reach. If you already own a smart phone with a decent camera, then you already have the resources to get started. So plan ahead, think big, start now and always, always… think video.