TOP 5 Rules When Choosing Sinhala Voice Over Artist Sri Lanka
When selecting a Sinhala voice over artist Sri Lanka, your first instinct may be to go with the most experienced artist. This significantly reduces the chance of a bad experience, but a voice over artists experience may not be the “only” factor to consider.
Selecting a voice-over talent is about finding a voice that fits your brand, style and your audience. Whether it is for a commercial or non-commercial, online or offline, finding the “right” talent can be a challenging task. In this blog we are going to cut off the deep learning curve and give you five SOLID tips when choosing a Sinhala voice over artist Sri Lanka:
1. Experience “May” Mean Less Attention to Details
We just mentioned that “experience may not be the “only” factor to consider”. Sometimes experienced voice over artists may “want” to do your voice over the way they “think” is right. This can be somewhat of a difficulty because you may not have the “leverage” to convince them. Also, after the voice over is recorded and you want to make any edits (a re-take of the voice over) you will often find resistance. And in most cases experienced voice over artist may not give the time and attention to make the voice over “perfect”. So it is very important that you stress what you want when consulting them, and ask them if they are willing to do any edits.
2. Knowing What You “want” (and don’t want)
(As explained above) Always define exactly what you what to achieve before selecting a Sinhala voice over artist Sri Lanka. Be specific as you can be and define the following criteria:
The type of information you want to present determines your project type. Do you want a voice over for a sales video? Explainer video? Documentary type? Or a radio commercial. It is important to know this because different voice talents have different voice styles suited for the project type. Some voice talents are good story tellers, some are good for building prestige and trust.
To make it easier, we summarized the different types of voice talents you can select depending on how you want to deliver your information:
If you are creating a character for your voice-over, you need a voice that packs emotion and personality. Choose a voice actor who can resonate what the character is about.
This is the classic voice-over sound you hear on the radio. Announcer type voice overs can also sound different. Meaning you can choose a younger and a more energetic announcer type voice or a more serious, professional and a mature announcer.
A narrator is someone who has a voice that commands attention and who can convince the audience. A narrator can also embody a more emotional tone when narrating a tragic story or sound like a child if narrating a children’s program.
3. Knowing Your “what” Your Audience want
Your audience is your lifeblood, so cater your voice overs to match their taste. This is something most small to medium business owners tend to ignore. In the past most banks aired their radio commercials with a professional, clean sounding mature voices. But times have changed and since most online videos are geared towards “entertaining” an audience, banks have abandoned the traditional serious voices and are now going with more up-beat, excited voices.
To make it easier, we summarized the different types of voice talents you can select depending on your audience:
The style of a voice over will depend on how well the voice artist can manipulate his voice. For an example a younger voice artist can sound mature and vice versa. If you notice most movie trailer voices are deep, low, rumbling type of voices. These are NOT the natural sound of the artist voicing it. So you can figure out what type of style you need based on your brand and your audience.
The mood of a voice over depends on the “type” of message you want to air. For an example a movie trailer type voice (mentioned above) can sound sad, excited, happy, aggressive, etc. Therefore it is important that once you pick a “style” it is also important to know what kind of a “mood” to go along with.
Tempo determines how fast the voice artist is reading the text. A normal tempo voice over can include 140–150-word script. A slower tempo voice over cannot include more than 120 words (depending on how slow you want the tempo). A faster tempo voice over can exceed 175 words. Sales videos are more likely to be fast tempo, while a sad, somber voice over can be a slower tempo.
4. Male or Female Voice Talent?
Your campaign may be geared towards men, women, or it may be gender-neutral. When selecting a Sinhala voice over artist Sri Lanka, it is important to consider which gender you want your voice artist to be. While male voices tend to be more authoritative, forceful, female voices tend to be more soothing and nurturing. Take all this into account when selecting voice-over talent.
Once you determine the gender of your voice artist keep these two facts in mind when choosing one:
Whether you’re a local or foreign business owner, you can always appeal to local audiences by selecting a voice that best represents their accent (country). This seems obvious: When selecting a Sinhala voice over artist Sri Lanka, do not choose a foreign sounding voice artist, instead go with someone who fits the accent of locals.
For instance, people in the UK trust the Scottish/Irish accents, while people in the US prefers a Southern accent because it sounds friendly.
The age bracket of your audience will determine the type of voice talent you choose. Young people might relate to an expressive and upbeat voice while older demographics may be more inclined to a deeper and more mature voice. This is especially true when airing commercial for medicines or treatments targeting older people.
After you have all this information down, you can start to narrow down on the voice talent you want to select. Will it be a female voice-over talent for fashion products or a male narrator with a British accent.
5. Do they have the “right” recording equipment?
If you have already made your choice after listening to a demo, make sure to question the voice artist about the equipment they use to record their voices. It is not only the equipment that matters, the audio effects, mastering and rendering also matters when such effects are desired. Make sure that the home studio of the artist is sound proof and can generate an audio that sounds professional. There’s nothing worse than hiring a voice talent only to discover that they don’t have what it takes to elevate your project.
What separates the pros from all the rest is their experience and even more, their skill, and their equipment. It takes hard work and persistence to make it as a voice-over talent.
When selecting a Sinhala voice over artist Sri Lanka, it’s about what you say and how you say it. If you select the perfect voice-over talent but your script is bad, your voice-over will sound horrible. Not even a good voice talent can bring a bad script to life. So make sure that you “ask” your voice over talent to check the script and if it needs improvement. A good voice talent will ask you questions about your business or your brand. And once you partner with the “right” Sinhala voice over artist Sri Lanka, he or she will become an integral partner towards the success of your business.
To make it easier on yourself, define your goals and your persona before starting the search for voice talent. And always keep your audience in mind when selecting voice-over talent because they are the bridge between your brand and anyone who listens to the voice-over. Here is an example of a Sinhala Audio Book We did in June 20022