Sandy Camara, founder of surrogate360 had been dreaming to compile a database for parents who wanted to have a child through surrogacy, when she was a teenager. Her dream was realized in 2016, and she was well on her way rounding up surrogacy experts. BUT… the greatest difficulty of convincing intended parents to trust the credibility of an online surrogacy site proved far too difficult.
Becoming intended parents mounted a lot of questions… How to get started? Who to trust? What is the process? What is the cost? The hardest part is finding that “ideal” surrogate, and if needed… that “special” egg donor, who’s going to help you build a family… But how to find them? And once they find them… How do they screen them? How do they know she is the one for them?
These burning questions had to be answered, and re-enforced. When Sandy put her idea across to us, she wanted the video to be heartfelt, emotional, and uplifting. The video was to sooth the nerves of intended parents. It was to generate confidence, boost trust, and ignite a passion for them to visit the website. We carefully crafted everything based on the concept of the video being heartfelt, emotional and uplifting. From the footage we selected, the mood of the voice-over to the music.
The result was stunning. Even we did not realize how well the video would turn out to be. Hands down by far one of the top videos we did for under US$200.
Thinking of doing video marketing in Sri Lanka 2018 for your business? Want to do a heartfelt and an emotional video like this? Then Contact Us and talk to us about what you need done. We can craft a video the way anyway you want it, and just the way you dreamed it. Check out the tons of resources available on our Learning Center on how to use video as part of your business communications and marketing.