Starting your business and shedding your startup mode depends on how soon you grab the attention of people. The internet is your free invitation to crash any party where your audience conglomerates. As your company’s founder, you are the most powerful spokesperson to promote your business. Shying away from this opportunity (even if you don’t think you are a good spokesperson) is no longer an option, continue to ignore at your own peril.
Even if you are a natural at attracting attention and being the life of the party, receiving the right attention online can often be imposing and challenging. How to get started? Where to get started? Where does your audience conglomerate? And “how” do you get their attention? It is easy to get buried in an information overload, as you try to navigate your questions online. Here are 5 tips to make your business stand out from the competition.
1. Becoming the spokesperson of your business
As the founder you “must” become your brand’s number one spokesperson – No Exceptions.
Steve Jobs (Apple), Richard Branson (Virgin), Jack Ma (Alibaba) became powerful brand ambassadors and spokespeople to their brands. While the above 3 are heavy weights, who pioneered their respective industries, it will be tough to get the kind of publicity they got. So… how do you do it? Put yourself in front of a camera, practice, practice, practice and communicate to your audience with video.
How to get started? Download my FREE video strategy guide to get the ground breaking.
2. Joining the Conversation
Twitter is an effective tool to start getting noticed and promoting your business. Twitter has the maximum return for buck in PR potential than any other social media platform. This does not mean to start tweeting to a non-existent follower group, instead find the conversations happening around twitter that includes your niche. Most of these conversation participants are entrepreneurs and business owners like you. Make sure to not make yourself come across like an egoist, instead of stating your opinions, start first by asking questions.
3. Not wasting your resources
One of the fundamental errors most entrepreneurs commit is starving for attention from potential customers and from the media during the startup stages. This dire need for attention often leads to the hiring of PR firms to manage the outreach efforts. Hiring a PR company is often a monumental waste of money, time and resources, for a newly formed business. It also leads to frustrations and annoyance, when the expected results are not achieved. This time could be better used to a more effective attention grabbing strategies using youtube. Read this article on How to Win Video Marketing with Youtube Marketing in 2017. It is full of statistics on how major brands are utilizing the PR power of youtube. It also lists 10 successful practices from the top 100 brands
4. Building your brand
Building your brand and gaining traction is not easy. It also does not need to involve big budgets and big PR companies. That being said, building your brand is also not a single one time effort, it should be a multi-pronged strategy aimed at achieving several objectives. Video remains the BEST MEDIUM to build a brand in 2017… and beyond. Here are 10 Brand building tips using online video. Getting started starts TODAY!
5. Building on the initial success
Let’s say that you attracted a lot of attention from the above 4 tips, and other entrepreneurs are starting to notice you. Their curiosity turns in to finding out more about you, which prompts them to visit your website. If you website is not aesthetically pleasing to the eye, not organized, not well presented, and not mobile friendly, your browsers will be put off. Think of this as under delivering. Image is EVERYTHING! That is why you wouldn’t turn up to a gala ballroom event in a t-shirt. The image you create as a spokesperson should reflect in all facets of your marketing – even how you answer the phone. This is FUNDEMENTAL to making your business stand out.
Follow these 5 ways how to make your business stand out in 2017, and reap in the rewards in 2018.