Pedestrians are NOT the greatest targets for marketing… since they are more intent on getting from point A to point B
Therefore, advertisers indulge in HUGE spending and creative efforts in unconventional ways in public places to grab the attention of pedestrians.
RESULT: Making people STOP, STARE and SMILE and continue with their journeys…
While creating a lasting impression in their minds about the experience – Brand Awareness
Here is my list of TOP 20 Amazing Global Street Marketing Campaigns. ENJOY!
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