Proclaiming self awarded titles such as “consultant”, “specialist”, “expert” or “strategist” is something those who provide services over the internet are very adept when describing themselves. In most cases they also go to great lengths of guaranteeing success, results, sales, revenue, and all the while using “proven formulas” and “industry secrets”. When reading such material it can be irresistible to any small business owner wonder how these individuals can turn around their fortunes and increase revenue.
The only guarantee I have not read thus far is the promise of taking a business to the fortune 500 list.
While it may seem very difficult to ascertain qualifications, professional affiliations, and industry expertise of those who claim they can help business grow, business owners should be mindful as to not get “baited” to believing everything anyone can say.
This thought process never occurred to me until recently when I asked myself “what makes you an expert”. I never claimed to be an expert nor have I mentioned or associated that word (or any word that resemble it) with The Visual Cube (TVC), so it took me some time to figure this out.
To begin with… if I am an expert or a consultant I probably would be working with large companies, assessing and refining their marketing and branding strategies. I even may be speaking or hosting large events, or better yet have my own digital marketing agency with a dozen employees. While I would certainly welcome in reaching the above milestones, I really don’t have much to show or claim to be a consultant as of now (April 2015). But one thing I am confident in how much I associate my work with terms such as creativity, innovation, focus, and reliability. I believe these terms are the sparks that can ignite any business and be the difference between success and failure.
The aim of writing this blog (while trying my best not to make it an advertisement or a brochure for TVC) is to be brutally honest on what I hope to accomplish while working with clients.
First and foremost I am NOT a consultant or an industry expert. I am a creative visual thinker focused on helping small businesses that are struggling to realize the benefits of video – the sweeping wave that is quickening the pulse of online marketing today. I have years of experience in marketing, and have dedicated countless hours in self learning my craft. I operate in two locations (1) Fresno, California and (2) Colombo, Sri Lanka.
What Can The Visual Cube Do For Your Business?
Simply put… If you (and your business) want to become a desired part of the culture of those who benefit from your products and services – I can help you. I can make your business/brand be found (on the internet) by your target audience on the most effective medium that will bring the best results – VIDEO
No matter what your idea, product or service, I can help you communicate a simple concept and create lasting impressions (in the minds of your audience) with less time, fewer resources, and importantly… at an affordable price.
VIDEO is the future of ALL communications, and if you have NOT incorporated it as part of your business communications, then you are already at a significant disadvantage. Learn why you should Ignite the Power of Video for Your Business NOW!
Link to Video
I am also adept at crafting detailed and effective social media campaigns to complement any video campaign. I also offer other services through the TVC.
What You Can Expect When Working With Me…
First I take the role of a teacher, in educating you with your primary need – single video, video campaign, social media, website makeovers, blogging, etc. If I see that you are still practicing and adhering to traditionalist ideas (that no longer work) it will be one of the first aspects I will bring to your notice. Even if we are discussing a single video, and if you have an outdated, mobile-hostile website, I will give guidelines, advice and examples on correcting the problem.WHY?When viewers are “wowed” by your new video, and social media and when they visit your outdated website (especially on a mobile device) they will soon be put off. Despite the success of the video, an outdated website can do irreparable damage to your business/brand.
I will try to understand your subjective expectation of promoting your brand or defining your brand (for startups), while working together in formulating a concept. As a video marketer I try to achieve the benefits and values of (1) voice and (2) culture – to create lasting “socially buzzworthy” impressions through my work for your business/brand.
Next I will put my creative talents to work, while feeding off from your valuable input. I am more than happy to do multiple edits – from script to production. You can expect to be informed of every detail, edits and changes – if you choose to do so. Masterpieces are never done in a bubble and never in a mad rush to accomplish everything in so little time.
What is the point of publishing great visual content if no one can find it? The crucial part in any online work comes in the aftermath when content is made live. I make the content I create found by those who seek it – Your customers and clients are looking for the services and products you offer. Even after the SEO period you can still contact me in realizing your objective realities (revenue goals, business milestones, opinions, etc) – as time permits me best. I take sheer pleasure in sharing success stories, especially when I know I was involved in them.
Not yet Convinced?
If you made it this far then I did a good job of convincing you to read this article which is 1000 words EXACTLY to this point. While not trying to speculate on what decision you have made, what you need to understand is that VIDEO IS A MUST HAVE for the future success of your business/brand.
See what others who have worked with me have to say about how I helped their businesses
You may have a natural grasp of marketing and what it takes to achieve your entrepreneurial goals… but understand this: You Can’t go it alone. You will benefit from collaborating and benefiting from the objectivity of working with someone and becoming more strategic in your marketing efforts.
I offer a free consultation that will determine how I can help you grow your business/brand. We won’t be talking about drafting a strategic master plan within this short time, but it will be a start for you to understand how I can help you.
Even if you have decided to move on, I have the PERFECT START for you. Download my FREE video strategy guide on how you can ignite the power of video for your business all on your own. Remember… nothing is ever achieved without enthusiasm, dedication and your own commitment to learn. I wish you nothing but the best!
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