“A huge chunk of the brain power we have sitting on our shoulders is exclusively devoted to processing visual images” – Dr. Michio Kaku.
As “thinking” animals we use this processing power to understand and explain phenomenon around us.
Think of Sir Isaac Newton… he thought in terms of apples, distance, weight, movement; all processed in the brain in terms of pictorial events to explain motion and gravity. Even the most complex of mathematical equations are really derived from simple principals from pictures that are processed in our minds. It is this ability of our minds to process pictorial images to cohesive communication that is the CORE of the human experience: Language. Without language we as humans will not be able to understand and process the nature around us and to explain it and share it with other humans and to retain that information in our memory.
So… If humans communicate through language and if language is a collection of pictorial images processed in the brain, then invariably human communication is indeed based on images. Imagine when kindergartners are introduced to numbers; the number is always associated with pictures of apples, carrots, and other colorful images that amount to that number. The imagery on quantity gets registered in their brain and it is identified as a number.
Today over 3 billion people are using the internet for just about everything you can imagine, and this number is growing every day. More than two thirds of these people search the internet for a product or service and check different sources before making a buying decision.
If you are a business owner and you are repeatedly frustrated with your inability to connect and communicate with your consumer, then you are probably not creating a lasting impression on your brand, your business or your product in their minds.
How can you make that lasting impression in the minds of your customers and clients?
How to make communication from a concept to something memorable and worth sharing?
How to ignite the right conversation on your business and on your brand?
And most importantly in less time with fewer resources as possible?
Why? Because video combine imagery (sight) and language (hearing) to make learning and understanding much easier, much like how Sir Isaac Newton discovered gravity and how kindergartners learned their numbers. No matter what your idea, product or service is, if you cannot communicate it (through site and hearing) to your audience in less time, in today’s competitive marketplace, you will be at a significant disadvantage.
More people can recall a brand and its service or product when exposed to VIDEO.
A VIDEO opens your brand and your business to the future: TABLETS & SMART PHONES
With the majority of the 200 million online shoppers preferring to learn and inform through video (before making buying decisions), the time is just about right to IGNITE the power of video.
Google® is now giving priority for searches for websites that include at least one video. A website with embedded videos are three times more likely to get inbound links through video sharing on blogs and social networks like facebook®, twitter®, and youtube®. In addition a website that features video will increase the time spent on that website. The more time spent on a website – the more conversions it will get, meaning visitors who become buyers.
With Google® giving more and more preference to social signals to boost search results, a video hosted on youtube® can also boost your websites search ranking. Youtube® is the second largest search engine with over one billion “unique visitors each month”. So why deny the opportunity to be featured on the most powerful, and the most unique video platform in the world to market your business?
No other medium communicates as effectively as video with less time, less resources and most importantly with the BEST results.
If you are a business owner, think about this… can you really afford to wait?
Link to Video
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Dr. Michio Kaku – The Power of Video https://www.youtube.com/watch?v=uy88R0eor3w
* source – Huffington Post
** source – Media Bistro http://www.mediabistro.com/alltwitter/digital-marketing-stats_b48214