Apart from the four Ps (product, price, place, promotion) the next important principal of retail marketing is “retail is detail” – This is where most retailers find the tough challenge, as they figure out which details to focus on. What most retailers need to understand is the fact that the most important detail is their customer (or client), and what influence their buying decisions. Without this important detail, it is hard to formulate a marketing strategy.
The customer (or client) should be the key focus on all your retail marketing strategies. A customer centered marketing strategy should include everything you do to reflect and revolve around your customer needs, and will help your business grow.
A great way to accomplish this key strategy is to incorporate Video as part of your marketing strategy. Sometimes customers need to be “coerced” or “convinced” to “think” about why they should chose your products and services over your competition. Your Video marketing campaign can give you a distinct advantage as Video can give your business a personality through the effective use of visuals and language.
Making a video on a red hot topic relevant to your business, can give you never ending material to accompany your blog posts, press releases, and your newsletters. Doing a video of a live event, or a charity you hosted will set your business apart from your competition. Making these videos available through social media will allow you to see your followers sharing these links and creating a wave of back-links for your website, while optimizing your website for search rankings.
Video can ignite the right conversation about your brand and your business.
Discover how you can take your retail business to new heights with a “winning” Video marketing strategy by scheduling your FREE consultation with us NOW
If you have not heard of ZMOT (zero Moment Of Truth), watch the below Videos and imagine the possibilities of incorporating the power of Video for that special ZMOT when a customer (or client) chooses your products and services after careful examination of the alternatives.