If your brand strategy involves a unique product or service that is more centered on your creative talent, then you your Video strategy needs to embrace this uniqueness as well. If you are an artist, a designer, or the owner of a gourmet restaurant, you create what you think fits best to suit your (niche) market, and are not entirely centered on market trends.
If your business has not embraced Video as part of your marketing strategy then you already have lost a competitive edge in communicating what you do to your target audience. Creative work cannot be summarized in a few Videos, it requires “more” of what you do to make your product (or service) COMPLETE. If you are an interior designer you can make an introductory Video about your services and what drives you to create the passionate interiors you design. You can further enhance and compliment the introductory Video on how you use colors, lighting, acoustics, furniture, materials and the post modernist or avant-garde designs that you are greatly influenced by.
Sometimes customers and clients need to be “coerced” or “convinced” to “think” about WHY they should chose your products and services and the unique way it will compliment their lives and businesses. Your Video marketing campaign can give you a distinct advantage as Video can bring your creative work to life and create a personality through the effective use of visuals and language.
Find out the myriad possibilities in bringing your creative work to life with a “winning” Video marketing strategy by scheduling your
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