What is the difference between viral videos and online marketing videos? While the answer is very direct and simple, I thought about elaborating more to make business owners understand and ...
You may not know what an “explainer video” is but you surely have seen one. These are the short (60-90 second) videos a lot of the companies (and small businesses) ...
What made the iPhone so absorbingly desirable in the eyes of consumers when it was released in 2007? No product ever before (or since) was able to “put a dent” ...
People Don’t Buy From Companies – People Buy from People We all have a few friends and colleagues who we can really count on – Such relationships did not sprung ...
We have all heard, and read the fame that surrounds those who started startups and germinated them in to successful businesses. We have all seen the glitter and glamour that ...
Creating business value in today’s corporate world needs to take in all intangibles, due demands and expectations of “business critical” communications. To win it – from conceptualization to publication – ...