The future all marketers have been waiting has already arrived.
- In 2015 everyone was talking about how video will become The Next Big Thing (TNBT).
- In 2016 everyone was talking about how companies used youtube video marketing.
- In 2017 everyone saw how the top brands dominated facebook video marketing.
So how did the first half of 2018 shape up? It has been a full-on revolution for marketers thus far. Even the traditional marketers have jumped in on the wagon. 2017 Wyzowl video marketing statistics revealed that 63% of businesses are already using video content marketing. Out of those 82% feel video marketing as their most important marketing strategy. They also believe that video marketing gave them a better ROI than traditional marketing.
Are you a business owner who still has your doubts? Do you think is it really worth your time, energy and resources? If you think video marketing involves big budgets, you have been seriously misled. If you own a smart phone then you already have the resources to get started. Here are 5 reasons why you should use video as a digital tool to bring you great results in 2018.
Video Boosts Conversions – More Sales
Video can make you some serious money. Adding a video has a better ROI than adding a shopping cart without a video. Regardless of the product, a video can really boost your sales. Just ask the team at Treepodia.com, who compiled some great stats (below) on how video boosted sales.
- Gifts +113%
- Electronics +101%
- Jewelry +85%
- Home & Garden +43%
- Personal Care +14%
A product video can also lead directly to sales. 74% of users who watched a product video about a product ended up buying it*. A brand video can also boost credibility and build up hype about a product. So start planning on creating both a brand video to build up brand visibility, and then a product video in the form of a whiteboard explainer video.
2. Video Brings in Favorable ROI
If the above was not enough to get excited then how about “83% of businesses say that video provides good return on investment”? Yes, it is agreeable that creating an effective video may get you to dig deep in to your pockets, but it DOES PAY OFF BIG! As technology keeps evolving, so does the ease of using video editing tools. Even your smart phone has access to dozens of video editing apps.
You might not get the hang of creating your own videos right away. Maybe even the first video might not turn out the way you imagined. But you will improve as you keep finding ways to get better, and your videos will gradually improve. So the first thing is getting started… if you need help with getting started, the give us a shout and let us know what you need done.
3. Video Earns Trust
Earning the trust of your potential clients and customers is the foundation to building sales. If your marketing campaign does not include the goal of “earning trust”, then how can your business create long term relationships? Often the need to “sell” overpowers “creating trust”, and many businesses avoid creating information that let clients and customers come to them.
Video remains the ONLY medium that provides a platform to effectively communicate to your audience. It can create lasting impressions, ignite the right conversation, and inspire your audience to take action. Every social media platform has now embraced video. An effective video can go viral. That means your audience can become your marketing team by sharing your content, and engaging a larger audience.
4. Search Engines LOVE! Videos
Putting a video on your website increase the time spent by your visitors (It is irresistible to hit the play button if a video is provided on your landing pages). Watching the video provides a longer exposure, and thus signals search engines that your site has better content. Your website is 53 times* more likely to show up on ranking by providing a video on it.
Even better yet embed a youtube video for maximum effect. So next time make sure to upload a video on youtube, and then embed it on your website. Also… make sure to give SEO rich titles and descriptions. Make sure to put a link back to your website as the next step after watching the video.
*Online video marketing statistics 2017
5. Mobile Users LOVE! Videos
90% of mobile users watch online video. From 2015 to 2016 mobile video views grew a staggering 233%. Youtube reports mobile video views rises more than 100% every year since 2015. What does this all mean? Your video audience keeps getting bigger and bigger every year. So you see why you cannot ignore video any longer?
*Online video marketing statistics 2017
Video marketing is the best medium to generate great results. It has become more and more affordable and its’ use is becoming widespread. Videos allow you to entertain, educate and in spire your audience. It has an unparalleled advantage over other mediums of marketing and it will be the ONLY tool you need in the future to survive in your marketplace. Hope this article video marketing 2018 was helpful. Good luck – Vijith