People Don’t Buy From Companies – People Buy from People
We all have a few friends and colleagues who we can really count on – Such relationships did not sprung up overnight and they all built up over time. The uniqueness that defines such relationships is based on a fundamental human requirement – TRUST. This uniqueness is true and very well portrayed in the world of business and commerce. WHY? Because businesses, customers and clients are people and they interact, buy and sell from other people they can trust.
Imagine if your business could harness the power of TRUST and use it in your marketing arsenal? That’d be like the incredible hulk acquiring the super-power of flight. This article will discuss how your business can take to the skies and smash your competition (in almost hulk-like fashion) and win the future. Video testimonials-the must-have tool in your future marketing arsenal.
The proof “people buying from people” can be further stretched through video testimonials, and can turn your marketing concepts and intangibles in to concrete, powerful and memorable experiences for your audience. Think about it… instead of you, your business spokesperson or your website explaining what you do, and how well you do it, why have your happy customers rave about why they love you and how much they adore what they received from you? Why not let them become your spokesperson? Why not let them become your 24/7 sales force on Google or on Youtube? A video testimonial will be the one (and only) proof prospective customers (who have some reservation) need before doing business with you. When you can overcome skepticism, build trust and do so in a way that does not sound like a sales pitch, you will have a stronger relationship with your clients and customers. Video testimonials (when done effectively) remain the BEST tool to increase conversions on your website.
If a board certified cosmetic dentist in Chicago, excel in transforming the smiles of his patients, it is obvious that he can do the same for new patients. The same can be true to all cosmetic dentists practicing in Chicago. So… how can this particular dentist separate from the herd? What makes his clinical experience superior? What makes his treatments unique? He probably have before after pictures to prove his case, but how can he truly connect with new patients, and instantaneously solidify his status as the “best cosmetic dentist in Chicago”, without engaging in “selling”? The answer is in the video below:
If You (and your business) has excelled in being the BEST at what you do, and those who did business with you simply LOVE what they received from you, surely they would not mind getting in front of a camera and becoming your brand ambassadors. All you need to do is ask.
If they are willing to comply, construct a strategy in how you want the testimonial put together in a cohesive order which will make sense:
1. Have your customer identify themselves.
2. State the problem they had (prior to doing business with you).
3. Their experience working with you.
4. How you fixed the problem and what you did.
5. Have them recommend you to others who are watching the video.
Here is an example of a client testimonial I received from a veterinary business coach. Dr. Gelderman went the length for me and probably did the BEST testimonial ever!
Ignite your own video marketing campaign and learn how to create video testimonials and more: Download my FREE video marketing strategy guide and get the ground breaking in making your own videos.