Online video is primed to take much of the attention of marketers, SEO strategists and content marketers in 2017. Everyone has realized that online video has become the equivalent of Raman noodles to college freshmen. If you are a business owner or a website owner you cannot ignore it anymore… do so at your own peril.
Infographic: Online Video marketing Statistics 2016
As you scramble to get started on your video marketing campaign, consider these top 10 online video marketing tips to succeed and maximize what your videos can do for you in 2017.
Top 10 Online Video Marketing Tips 2017
1: Know the 3 fundamentals of video marketing
(1) Inform (2) Entertain (3) Inspire
You need to inform for people to hit the play button. You need to entertain them to watch the video till completion. Without inspiring your audience, you cannot expect them to take action. Simple as that.
2: Youtube is king when it comes to Online Video Marketing
Unless something radical and new comes along within the next few years, you can bet Youtube will hold this spot for a long time.
3: Brevity is GOLD!
Use your video(s) to tell a compelling story, and not a prolong story. Everyone likes when you get to the point quickly: so are video audiences.
4: Talk about solving problems
Minimize glorifying your services and products. Instead talk about how your services and products solve a problem, and how it can benefit your clients and customers.
5: Talk about impact and change
Instead of marketing a product, service or an idea, market a lifestyle, market a feeling or the impact your products and services could make.
6: Figure out what is the best video type for your business
Online video is NOT a television commercial. So try not to look like one and sound like one. Video can be used to build a 24/7 sales and marketing team
7: Get creative with video titles
A great video has no value if people can’t find it. So make sure what phrases or keywords your online audience uses to find information about the type of business you run. Make sure to include the city or town you operate from. If you are a dentist in Chicago and you want Chicagoans to find you then you need have Dentist Chicago part in your video title.
8: Have a strong sign-off and a call to action at the end of EVERY video
If you don’t ask, then don’t expect your online audience to take any action. If Inspiring don’t work, then “ask” people to do things. If you want them to subscribe to your channel, ask them, if you want them to check out your website, ask them -and entice them with a special offer.
9: Plan Beyond the first video
If your business is already is using facebook, twitter, Instagram, and other social media channels, then you know to keep your followers engaged you need to post regularly. Just like that, to keep your video audience staying invested in your content it is vital to have regular video updates. A onetime stand-alone video is not a video marketing strategy.
10: Video testimonials
What better way to impress your potential clients and customers by featuring those who have worked with you in the past? We’ve seen how effective written testimonials, reviews and endorsements have worked for businesses in the past. Imagine what a video testimonial can do? A good video testimonial is irresistible for potential clients and customers to do business with you.
“So there you go… the top 10 video marketing tips for 2017. Think you have some more good tips, or any questions please leave a comment below” – Vijith
Click Here to find out 10 brand building strategies using online video