2017 is in the books… and boy was it not the year for online videos? It was also an eye opener for business owners, entrepreneurs, marketers and other stake holders, who ignored video marketing in 2017. Online video climbed in to new heights as demand soared, and brands took advantage of the “most effective medium” out there to entertain, inform and inspire their audience. So… If you think you can continue to ignore video in 2018, do so at your own peril.
My first post here at the learning center last year was 10 Video Marketing Trends 2017 – Primed to Ignite This Year. And rightfully so each of those trends kept on growing in 2017. So instead of making a list of trends, tips, outcomes, and sneak peeks to the future, I thought why not present some facts concerning online video? There are lots of stats, facts and figures that are worthy of attention… but I did not want to include all of them.
The below infographic looks at online video marketing statistics 2018. Without amalgamating everything in to one statistical list I thought of breaking them down to topic and of interest, so it will present itself to you in a clear and cohesive manner. Hope you find this information helpful as you plan ahead to dominating 2018 with video marketing.
It is vital that you understand what video marketing meant in 2017. Facebook was a major player in its contribution to letting businesses dominate social media with video. It is also important to understand what is in store for 2018 and beyond. NOT every video was equally successful. This is a fundamental error many business owners and marketers made in 2017. It is important to understand what your audience demand. It is also vital to understand where your audience is gathering to watch videos. Not knowing this key fact will prevent you (and your business) from harvesting “real results”. And finally, you need to know why you cannot ignore the power of video in 2018.
Video marketing works! You know it! You have heard it! You have seen it! The above stats speak volumes. Video is the BEST! medium to connect with any audience… It is not too late to get on board. If you own a smart phone with a decent camera, you are all set to get started.
ignore video marketing it at your own peril.