Online video marketing have brought in a lot of success to many businesses and brands in Sri Lanka over the past few years. It is the best medium available to engage your audience, entertain them, educate them, and to inspire them. However, many small to medium businesses have not engaged in video marketing simply because (1) they don’t have the know-how in getting started and (2) they don’t want to spend the big bucks. If you are a business owner and don’t want to spend more than LKR 20,000 per video then this article is for you.
Thanks to technology, most of us now have the ability to shoot (and edit) long, high-quality videos on our smart phones and tabs, and upload them to be shared socially with everyone we know. Most big news agencies like CNN and BBC now include videos of i-reporters, where amateur journalists shoot newsworthy videos and to have big news agencies show them to the rest of the world. The recent plane crashes too were captured on amateur video, and broadcasted to the rest of the world.
Video sharing has become a key factor in social media in how we entertain and learn on the internet. Gone will be the days where browsers will read through lengthy written content. Instead they will value the information they will receive through video. This will be amply demonstrated when the cohorts of generation Y (those born after the early 1990’s) become working adults and will look towards the internet for information.
Current market leader Youtube® is continually evolving to stay on top and has become the second largest search engine in the world next to Google®. More and more people prefer watching a video than reading written content. Videos have never been more popular and the trend is catching fire.
If you or your business is ABSENT on YouTube®, you can rest assure that your local competition is using this great FREE resource to carve out the greater share of visibility (and revenue) from you. I am sure you have heard the term “Video marketing is The Next Big Thing”. That cliché’ is a testament as marketers, entrepreneurs, and business owners have incorporated video as part of their marketing strategy to drive traffic, gain visibility and to compete with local competition, with the help of YouTube®.
While your PRESENCE on YouTube® is a start in the right direction, it is incomplete unless you have an effective video that disseminate your image, services and products the right way. That is why I created this e-book on Video Marketing Sri Lanka 2020 – How to Start Creating Videos on Your Own. I aptly named it “Think Big” because you need to think big if you are to make any in-roads with video marketing (especially if you want to do it on your own).
In this strategy guide you will learn:
(1) How to create a brand strategy for your business.
(2) How to budget your video marketing campaign.
(3) How to select your equipment and software based on your budget.
(4) How to shoot effective, professional marketing videos for your business.
(5) How to create a video marketing campaign beyond the first video.
(6) How to increase web traffic to your website and increase revenue through video marketing.
Consider this video strategy as your beginners guide, and as you become better over time and learn through self discovery, there will come a time that you should be able to create professional grade videos and dominate your local competition.
Click Here to Download your Free copy
I am sure by now (or prior to downloading this PDF) you must have thought “how can I do this on my own” or “how can I create professional looking videos on my own without any knowledge on producing videos”. Big things never happen overnight, and even the most successful inventions and strategies required a thirst for constant learning to get better every day. By making small daily improvements (in just about everything you do) can create stunning results over time. I encourage you to make video a priority as part of your strategic marketing plan and devote a few hours of your time each day to learn and put to action what you find in this guide and I will guarantee that you will see significant results after your very first video. GOOD LUCK – Vijith