A few years ago Sri Lankans flocked to youtube for entertainment. Last year we saw the rise of Sri Lankan youtube channels aimed at entertaining those who flocked to youtube in search of entertainment. In 2018 similar channels started mushrooming to meet the demand. While exclusively used as an entertainment hub in Sri Lanka, businesses have ignored the potential of youtube and video marketing. If you are a business owner in Sri Lanka, this article will enlighten you why you cannot ignore video marketing anymore… especially in 2019.
Video marketing Sri Lanka: What used to be exclusively reserved for television, online video has stolen the show, the glitter, the lights and the crowd… and now seem primed to enjoy more popularity than ever before. This has made marketers scramble to their meeting rooms and drawing boards to utilize online video than never seen before. Sadly the trend has not caught fire among Sri Lankan medium to small business owners. Here are 10 reasons how you can use video marketing to re-shape your business in 2019.
1 Brand storytelling
Video is the ideal and the most effective medium to carry out brand storytelling. All major brands have enjoyed tremendous success over the years sharing their origin, growth, mission, values and the people behind their success. No other medium offer this exclusivity to marketers to create lasting impressions in the minds of consumers. Here are 10 Brand Building Strategies using online video marketing.
2 Increasing Social Interactions
Social media users are more likely to interact (like, comment and share) on a video than an image or written texts. A video is more likely to go viral through social interaction. The top brands have used the viral effects of video; Make sure to adopt this strategy in 2019.
3 Increasing Google Ranking
The ultimate goal of any entrepreneur or business owner is to climb where everyone wants to be: Number one ranking on Google. Major search engines are now giving more prominence to content that includes video that matches the content keywords. Browsers are more likely to spend more time on a page when they watch video, and more likely to share that content. Google also gives more preference to social signals (when browsers share web content on social media). Marketers have understood the importance of social signals, and it’s relation to Google rankings in 2019. If you already have a video on youtube check out these Customized video SEO packages you could use to improve it’s ranking.
4 Explaining Through Explainer Videos
Marketing agencies know that visitors are much more likely to stop and watch a quick video, than to read a long chunk of text. Enticing viewers with a short demonstration of what you offer is a sure fire way to get more eyes on your services. Whiteboard explainer videos are the best medium to get this done, without spending big. Here is a white board explainer video that explains how a business can help clients.
5 Leveraging Trust
For a physical product, video works as an effective tool to leverage trust in your customer. Reviews and demonstrations of your products show that the product is real and functional. Offering video demonstrations of a product usually increases conversion rate significantly.
6 Content Marketing
Content marketing wouldn’t be what it is without educational content. Providing lessons, demonstrations and resources is the cornerstone of exceptional content marketing. Offering this material in video format offers an enjoyable viewing experience and gain a higher likelihood of customer engagement.
7 Increasing click through and conversions
Adding a video to an email campaign visibly increases both click through and conversion rates. Research have found out that including a video in an email, have 400% more chance of being opened, when mentioned in the subject line.
8 Directing and Controlling Focus
Marketing agencies and content marketers all know that video is the ideal method to control the way viewers engage and interpret your content. It’s a fantastic way to direct their focus to important points. A video also controls the pace on how they understand and digest the information.
9 Giving Your Brand a Facelift
A customer who is shopping around wants to know who you are, what you do, how well you do what you do, and how you have helped other customers in the past. Using video for this will help to give your brand a face, and instill trust in potential customers. It will also make that old ‘about us’ column on top menu’s become obsolete.
10 Showing off Company Culture
Video footage is the perfect way to show off company culture. Simple tricks such as videos from company outings or tours of the office can create that often missed personal touch to your brand. Video will also allow you to show charitable events, and let your customers know you care about your community.
Online video will undoubtedly become a big part in our daily lives. Think about the last video you watched. Why you watched it, and what you gained from watching it. Your online video marketing campaign should be about the following 3 fundamentals:
(1) To inform (educate)
(2) To entertain
(3) To inspire.
Your videos will have to inform your audience about something they do not know. You video need be entertaining for your audience to watch it till completion. And… at the end your video should inspire your audience to take action. These core principals will be T.N.T.B. (The Next Big Thing) in How video marketing will reshape the future in the Sri Lankan business culture.