Who says small businesses and start-ups cannot compete with the big dogs?
Unless you claim ownership to a magical lamp with a genie granting unlimited wishes, you definitely cannot outspend the deep pockets of the big dogs when it comes to marketing. But… if you can reach deep within, and conjure up your inner entrepreneurial mojo, you can certainly become the new kid on the block with fresh new ideas, who can even outsmart international airlines with celebrity athletes promoting in-flight ice cream.
The MAKE or BREAK point of any new start-up (or any business) relies heavily on how you market yourself and your brand to your client or customer. The fundamental error most business owners do not realize as the “real problem” (as they frantically agonize over their inability to successfully market their businesses), is the fact that they absorb so many opinions and get trapped in a marketing limbo.
No more painful learning curves… No more agonizing over whom or which expert to believe… No more thinking in the mindset of “could have” “would have” should have”. Embrace 2015 as the year you think ahead, and become one of four winners of Willy Wonka’s golden ticket.
This article will examine important aspects related The Winning Marketing Strategy of the FUTURE with insightful advice from internationally acclaimed experts on the subject of “marketing”.
What is the meaning behind the words “Marketing” and “Strategy”?!?!?
Marketing: Think of it as the life giving blood in our bodies. It carries all the nutrients and oxygen to the cells and transport metabolic waste away from those same cells. It also fights off hostile viruses that enter our bodies. Without it our bodies will not function in an optimal way. Same way a business without a clear cut marketing plan will most likely not succeed. Everything you do in your business is marketing, and marketing is everything you do in your business: from the content on your business website, to the tone and attitude you (or your staff) answer a phone inquiry from a customer is all part of marketing.
Strategy: An outcome to a plan becomes more favorable when there is a strategy involved. A strategy becomes even more effective, when it makes room for improvements, changes, and multiple paths to attain the same outcome. Today we live in a changing landscape of innovation, which constantly requires adaptation. That is why I prefer the word “strategy” over “plan”.
Find out how to create a memorable and a lasting impression on your brand, your business in the minds of your target audience in less time, fewer resources, using “The Most Effective Communication Medium” available today to yield the BEST results.
Think you can Ignore the power of VIDEO for your business in 2016?