2015 was truly the year small business owners realized the brand building and marketing power of online video. In 1994 it was the internet, in 2003 it was Google, in 2008 it was social media, and in 2010 it was mobile devices (tablets and smart phones).
What was the most interacted medium you spent time engaging with your friends in social media back in 2015? What medium did you relied to get motivated, lose weight, learn something new, to entertain, and inform yourself? Remember the “Ice Bucket Challenge” and how we became aware about Amyotrophic Lateral Sclerosis or ALS? Yup… we all were inspired, educated and entertained by video.
If 2015 was truly the “year of Online Video”… What can small business owners look forward in 2016?
We have all noticed and “clicked” those 15 to 30 seconds videos our friends share in their timelines while scrolling down our facebook pages… what makes these videos irresistible NOT to ignore?
Two PRIMARY facts: FIRST it is a video – everyone would rather be entertained, informed and inspired by video than any other medium. SECOND is the fact that these short videos consume very little of our time and it don’t take much of our attention span or creativity to understand them.
Video is The Next Big Thing (TNTB) – You’ve heard it! You’ve read it! You know it! And just like the internet, Google and social media it will continue to evolve and get better. So… If you’ve ignored video as part of your online communications for your small business, think about this – Can You Really Afford to wait any longer?
Experts found out three fundamental “must do” values in video content that made stronger impacts in 2015.
Think about the most memorable videos you watched and enjoyed in 2015? If the videos did not inspire you to take action, or educate you to learn something new, or entertain you, would they be as memorable and made you share them on social media?
Back in 2013 we all watched in awe as Jean-Claude Van Damme made an epic split between two moving trucks IN REVERSE. That video was seen as a radical revolution in how online video was done for businesses.
What was so unique about this video?
The uniqueness of the video was it’s ability to inspire, educate and entertain just about anyone who watched it – Even if they were not in the market to buy a truck or learn about dynamic precision steering.
But what sets the video apart is the fact that it accomplishes so much more within 60 seconds, with very little marketing and NO selling.
The video made viewers go wow! and compelled them to hit the Share button on social media – which should be the focus of your videos in 2016.
So, Let us look at some numbers, to look towards 2016…
- Remember the fourth value to include as part of your “must do” video content for 2016:
- Every 5 tweets on Twitter will contain a Vine link – Videos that are mostly 6 seconds.
- 15 second Instagram videos, have twice the engagement than of Instagram photos.
- 40% of the 1,000 most shared Instagram videos came from brands.
- Smartphones and tablet users are 3 times more likely to watch short videos.
- From 2012 to 2014, mobile video views have increased by 400 percent
- 45% of mobile videos viewed in the second quarter of 2015 were less than 6 minutes.
- Video will probably account for two-third of the world’s mobile data traffic by 2017.
Short promotional videos are less likely to receive resistance from viewers, and will be watched till completion – meaning the viewer will get what the video is trying to communicate or promote.
With the right amount of creativity and skilled editing, the objective of your videos in 2016 should be to inspire educate entertain and… compel your audience to share them on their social streams.
The Next Big Thing for online video marketing for small businesses 2016 just got REAL! Get the ground breaking today on doing your first video all on your own. Download my FREE Video Strategy guide and shore up your marketing arsenal with online video.