Facebook autoplay videos – The 1.65 billion monthly users took this feature as a trend that youtube (generally considered as the trend setter in online video) had to frantically follow up. Face book quickly recognized that people wanted visuals and audio, to trigger their imagination. They quickly prioritized their video algorithm to include auto play – a feature youtube is still trying to manipulate.
Most videos that go viral on facebook (and on youtube) tend to have an entertaining element to it because people want to be entertained. But this article will focus more on facebook video marketing geared more towards brands and businesses.
So if you want to generate interest, stir curiosity, direct traffic or funnel sales your facebook video marketing campaigns should achieve three things:
With the above three in mind take in to account these ten tips as you get the ground breaking on facebook video marketing sri lanka.
1. Keep your video short
Short, intriguing videos have the potential of being engaged and shared virally. Facebook admits that videos less than 2 minutes are more effective than longer videos. People tend to only retain 10% of the information they hear, but they could remember visuals 65% three days later. Keep this fact in mind. If you recall Gieco’s videos you will undoubtedly remember the gecko (because of its entertaining content)and the message at the end: “15 minutes or longer will save you 15% on your insurance”
2. Keep your narrations to a minimum
If you are aiming for a global audience the try and create visual videos with little narration so your audience across the globe can get your message. This is why good music videos are the most likely to go viral. If you take Luis Fonsi’s Despacito (a Spanish song) got most of its 6 billion views from non-Spanish speaking countries.
3. Educate your audience
Before you attempt to educate your audience, educate yourself about them. Look at what people are searching. If you are a dentist stop targeting your videos for dental procedures such as crowns, root canals, etc. Instead target your videos to people searching information on how to correct crooked, short teeth and how to remove stains from teeth. People love instant solutions, so why not your videos do the same? Check out the short cooking videos available on buzz feed. You do not need to be an aspiring chef to fall in love with these videos.
4. Make the first five seconds count
If you are lucky enough for anyone to hit the play button of your facebook video, remember that you only have 5 seconds to grab their attention. This is where the entertainment value comes. If your video is dry and runs out of true entertainment value, guess what? Your audience will get bored. Best way to build up a video is to create curiosity. Tell your audience what the video is about and let them know what you plan on accomplishing. If it is a weight loss video… tell what is unique about your video and how you are going to help reduce 20 pounds in one week.
5. Choose an exciting title
This applies more to youtube videos than facebook videos, but you never will draw an audience to your videos if you don’t have (1) a title that people search and (2) a title that excite people to click the play button. So get creative with your titles. Just like the dentist example above, when you create a video for cosmetic dentistry, title the video accordingly and also use words people search on how to fix their crooked teeth.
6. Choose an exciting and a striking thumbnail
Yes, facebook has auto play enabled, therefore your audience will not get a chance to see your thumbnail. But guess what? When people search for your video, facebook will list out the relevant videos much like how youtube displays searches. An effective video thumbnail (the still image you see before you click the play button) will grab the attention of those searching for your type of videos. Facebook allows you to create a video thumbnail or you can upload one that you have created. Check out the two thumbnails for a weight loss video. Now you get the idea?
7. Schedule your videos ahead of time for maximum exposure.
This ability (exclusively reserved for facebook in 2018) reaped in a lot of traffic for facebook video. You need to take advantage of this ability to schedule and post ahead of time, especially when your audience is in a different time zone. No point uploading a great video at 2 am (when nobody is a wake to notice on their news feed). This unique ability (now available on youtube) has to be used as much as possible for your advantage.
8. Keep your videos coming in regularly.
If your goal is to release new video content continuously, and you are not sure what is too much or not enough, try posting video content every other week shorter and more concise video content is much better, but there are those who would not mind longer videos. So try a mix inbetween the two… have more shorter videos posted regularly and then expand on that video (and notify your audience) on a later date. This is a good practice.
9. Don’t forget the call-to-action tab
If your videos are entertaining and educating enough that you are enjoying a ton of engagement (views, likes, shares, comments) that means you are already off to a video campaign (enjoyed by a few). If you managed to retain your audience till the end of your video that is where the third aspect (inspire) comes in. If you are not going to inspire your audience to take action then your videos will accomplish very little. Have a call to action tab where your audience can find more information (direct them to your website or a buying page).
Every business can benefit from a facebook video marketing campaign. But you need to have strategy on improving your videos everytime you upload a new video. I hope this guide was useful that you were enlightened somewhat about what more to expect from your facebook video marketing campaign – good luck.