Corporate Communications in Sri Lanka 2018 – Creating business value in today’s corporate world needs to take in all intangibles, due demands and expectations of “business critical” communications. To win it – from conceptualization to publication – corporate communications officers need to understand that traditional marketing m methods will not yield the same results – especially in 2018. Be it a website, blog, tweet, email, what you communications represent your business to the world.
As a corporate communications officer, your goal for 2018 should be to first entertain, second educate and third to inspire your audience. And what is the best medium to accomplish all this? Video.
For those who have a vision to win the future corporate communications in Sri Lanka in 2018 (and beyond) video present a solution to much of the tough challenges that lay ahead. Video also allows a great opportunity to integrate new ways of presenting a business, a brand or an idea to any audience. But the reality of winning the future is not matching demands; instead it is about creating greater visibility across all platforms and removing unwanted clutter – which seems to dominate today’s communications.
The best way to predict the future is to invent it – Alan Kay.
That does not mean you need to start laboring away inventing a corporate communication model right this moment. Instead, I rounded up nine internationally acclaimed marketing gurus to prophesize the winning marketing strategy of the future.
So… how can video accomplish what is needed to win the future of corporate content jousting? How can video penetrate the tough hides of clients, customers, investors and other stake holders? What other accessories needed to join the fight for market share?
The new norm in the corporate world is story telling. From how the company was formed, to the obstacles it overcame to be where it is today (and probably forecast the journey ahead). Video is the best medium to accomplish this feat. All of the top international brands are already engaged in video.
Video is everywhere you turn on your PC. From adorable babies playing with puppies to drunken men trying to break-dance, it is becoming painfully irresistible not to hit the play button. A video can bring your business to life with a “creation story” on how your company began; it can include characters your audience will root for. It can infuse a personality to a story (and while not giving too much away) your audience will look forward to seeing much more of your business again… and again.
If you are a corporate communications officer you know you have heard of video marketing. You have read it, you have seen it and you KNOW IT! Ignoring it will be at your own peril. If you need help to strategize a video marketing campaign, fire us a call or better yet send us an email. We can have a sit-down pow-wow on how to get the ground breaking.
Winning Corporate Communications in Sri Lanka 2018… and beyond.