- By Karthik Reddy
The success of a business is hinged on its marketing strategies, and video marketing is fast becoming the winning strategy most businesses use today. We have the figures to show that this is true.
According to a recent survey on how brands using video marketing tools, the average number of videos published by each brand is about 18 every month. And at the end of 2017, 85% of active customers said they wanted to see even more videos from their favorite brands by 2018.
This strategy has not slowed down since it gained popularity. Instead, brands who focus intensely on video marketing, are looking to introduce more creative ideas and content to their videos. Just so you know, 82% of brands that use videos as a marketing strategy plan to spend more on video marketing. As for the brands that have not started using video marketing yet, 65% of them had mapped out plans to kick-start campaigns this year.
With video marketing, the goals of every campaign include increase in web traffic, increase in sales, education for users or customers, and customer support. However, a major challenge some of these brands have experienced with video marketing is the difficulty that comes with measuring the return on investment of their campaigns. That is, however, becoming a thing of the past with advanced analytical tools.
Nonetheless, some have gone back to the drawing boards to develop models and use available tools that make it easier to determine how effective their campaigns are.
For instance, Nike, a renowned and leading sports and footwear company, displays videos of its recent products on Instagram. Each video uploaded by Nike on Instagram features a celebrity who endorses the brand. At the end of the day, Nike is able to get the attention of both new and existing customers.
For most brands, video marketing is a better, more effective, and less complicated way to inspire and motivate customers to get on board. Check out these Video marketing Statistics from 2018 – Video remains the BEST medium to bring in the BEST results.