Online video is taking off – You’ve heard it! You’ve read it! You know it! It is not only great in theory but when used right, it can turn your marketing concepts to make your business/brand look really good. Video is the new mode of marketing to the masses… in the future it will be the “only way”.
Still have doubts? Check out what research on video marketing statistics and trends have changed how businesses engaged their audiences in 2016…
This article discusses 5 ways to boost video marketing ROI in 2017. It is rather a follow up (part 2) to my article published last month titled How to Measure Video Marketing ROI. I suggest that you read it first before tackling the issues discussed here, so you will better understand the content.
By now you have already planned the three step process in your video marketing ROI strategy:
(1) Planning the End Result
(2) Planning Beyond Youtube
(3) Planning Beyond Desktop PC
Getting to the fourth step (4) measuring Video ROI, will require patience as you put your videos to Educate, Entertain and Inspire your audience to take action. But where do you start? How to make your videos found by those looking for it? What happens after a viewer watches your video(s)? To truly get the maximum bang for your buck it is imperative you plan to get a favorable video ROI when you calculate it later.
Direct Link to Video – Click Here
Five Key Ways to Boost Video ROI in 2017
1. Video Title and Video Description
Doing a great video is of no use if your online audience cannot find it. That is why your video title needs to be carefully researched. The best and surest way is to use the autocomplete suggestion drop-down menu on youtube. This feature lets searchers quickly find the videos they are looking for, BUT is an even greater tool when looking for trending titles for video owners. As you type in the keywords of your title, a list of suggested title options will appear.
E.G: If your video is about plumbing, enter the keyword “plumbing” and the autocomplete will suggest you trending titles for your video that contain the keyword “plumbing” (below)
E.G: If you are providing plumbing services and your main keyword is “plumbing services” make sure to include the city where you provide your services from. So your keyword phrase should be “plumbing services Chicago” (if you provide your services in or around the city of Chicago).
Video engagement (likes, shares, comments) are a great source for your videos to rank higher on searches. The same is true to ranking your website(s) when you share your videos on blogs. The more engagement the more it tells Google (or other search engines) that your videos if gaining attention. Once your video audience engages your videos with comments, DO NOT ignore them. Take the time to thank them or answer any questions. When you do leave a response remember to end your response with a question, so that they will have to answer it back. This way a single comment will garner 2-3 additional comments – meaning more engagement (higher Google, Youtube ranking).
3. Landing Pages
First impressions are important. The BEST way to make a GREAT first impression on your website is to include videos on landing pages. Not only are videos entertaining for the browser it also makes them spending more time on your website when watching videos.
(1) Your home page MUST feature a video which explains what you do.
(2) Introducing your audience to the executive team lets them know how well you do what you do.
(3) A video testimonial page lets your viewers know how well those who received your products/services like doing business with you.
A website with embedded videos is THREE TIMES more likely to get more inbound links through video sharing – Google
70% of the top search listings in 2014 contained at least one Video – Google
Using video on landing pages can increase conversion by 80% – ReelSEO
The average internet user spends 88% more time on a website with video – MistMedia
We all know how dreadful it is to read through those long text based marketing emails. Adding a video to your emails makes it irresistible NOT to ignore your emails.
When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
65% of executives have visited a vendor’s site after watching a video – Forbes
5. Social Media
We all agree that is hard to ignore a facebook video or a tweet that include a video. Your business cannot afford to rely on text based social media campaigns to ignite a conversation about your business. Image based social media posts garner more attention and engagement than text based posts – this is a fact. More brands are now discovering the ROI on video posts that bring in higher engagement. Almost all social media platforms are now enabling video. This alone attest to the fact that video will dominate social media, and the fact that you cannot ignore the power of video any longer.
Youtube® will become the top priority of ALL SEO marketers in 2016 exceeding facebook, twitter and blogging – maximizedigitalmedia
Many businesses think that Video marketing is beyond their budget. Download my FREE Video marketing Strategy Guide and learn how you can get the ground breaking today. What is the biggest challenge in you justifying NOT to spend on video? Let me know in the comments section below.